spelling out chloé isn't easy

Chloé's most recent campaign is both educational and fashionable! It helps us refresh our alphabet. Who said fashion isn't smart?!

Although, this may be old news but Chloé celebrated its 60th anniversary with this quirky yet elegant campaign. This campaign involved 26 fashion bloggers and 26 letters (of the alphabet, duh!). The bloggers were to write about the history of Chloé (iconic moments, inspirations..) using one letter. Of course, these bloggers were finely hand-picked. It really shows more about the fashion house of Chloé, now I am a big fan of its designs and this campaign is a beauty.

Here is an example, K is for kaleidoscope - and you're thinking how on Earth does a kaleidoscope relate to Chloé? It explains the colour palette worn by Chloé...

And you're still wondering "WHAT ABOUT THE KALEIDOSCOPE?!", well I say watch this video..

I suggest for you to take a look around and peak through X and L and A..just all of them! It's a piece of work